Orange Juice Truths

OJ is heavily processed and heavily engineered. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize.

Then it's put in huge storage tanks where it can be kept for over a year. It gets stripped of flavor-providing chemicals, which are volatile. When it's ready for packaging, companies, such as Tropicana, hire flavor companies to engineer flavor packs to make it taste fresh. These are orange-derived substances, essences, and oils. Flavor companies break down the essence and oils into individual chemicals and recombine them. Most concentrate (even Tropicana) comes from Brazil, not Florida.

People think not-from-concentrate is a fresher product, but it is not and sits in storage for quite a long time.

BTW - Minute Maid is owned by Coca-Cola. Tropicana is owned by Pepsi.