Jan 14, 2012

Where's the Beef

This week in 1984 marked the beginning of a new commercial for Wendy's. Clara Peller was first seen by TV viewers in the famous and successful commercial campaign for Wendy’s fast-food chain.

Dave Thomas spent $8 million on the ads that promoted hamburger sales plus T-shirts, baseball caps, records, greeting cards and many other items bearing her picture and the famous question. I think the new ads with the real Wendy are boring, but I really do like the new fries they are now selling.