First we get the hundred dollar bulb, now we get an over-engineered bulb that requires built in cooling. GE just announced a new LED light bulb replacement for the 100 watt incandescent that uses pulses of air to keep cool. The design comes just as the 100 watt incandescent bulb phase-out is this year, 2012.
If common bulbs cost a hundred dollars, need to be cooled, or
contain mercury they have other deficiencies beside cost. This
would be the same as building an iPad that cost five thousand
dollars and needs continuous water cooling. GE and Philips must be
designing these bulbs in Washington DC. Thomas Edison is likely
crying in his grave at the politicians who caused this.