Every five years, the United States government updates a set of Dietary Guidelines intended to help its citizens make healthier food choices. These guidelines also help inform how companies package and market their products. The 2015 edition of the DGAC says that, "cholesterol is not considered a nutrient of concern for over consumption."
The DGAC is now more concerned that Vitamin D, Vitamin E, potassium, calcium, and fiber are under-consumed in the US. It is placing a greater emphasis on pushing people toward healthy choices like nutrient-dense vegetables.
The human body makes far more cholesterol than it takes in. The liver adjusts its cholesterol production to account for what we eat, and will get rid of any cholesterol it does not need. Eating much cholesterol has little to no effect on what is in your blood.