Apr 15, 2016

Beer Myths Debunked

False - If Cold Beer Gets Warm, Cooling It Again Will Make It Stale
This is a myth brought on by marketers. The fact is, beer experiences substantial fluctuations in temperature during shipping. Of course, you do not want these changes to be drastic, and excessive heat will certainly ruin beer.

Maybe - The Color of the Bottle Affects Beer’s Shelf Life
It is not the color of the bottle so much as its translucence that affects beer’s long-term quality. Clear and green bottles allow in significantly more UV light than brown ones. If you store green or clear bottles in complete darkness, there is no discernible difference in shelf life from that of a brown bottle in similar conditions.

True - Putting Beer in the Freezer Is an Easy Way to Quick Chill It.
This is true as long as you do not freeze it. Beer will explode when frozen. Placing a beer in the freezer for a short period should be fine. According to the American Homebrewers Association, freezing beer alters the molecular structure of the proteins in the beverage. It can also reduce the carbonation level and, in the case of bottle-conditioned brew, possibly kill the yeast.

True - Beer Should Be Stored Upright.
There are a few reasons why beer should not be placed on its side, and this applies to both corked and capped bottles. Yeast is critical to beer, but the sediment it leaves behind has a way of corrupting flavor. You want the yeast sediment to settle at the bottom of the beer. According to Beer Advocate, prolonged storage on the side will create a “yeast ring” along the walls of the bottle. Upright storage slows the process of oxidation and prolongs the life of the beer.

False - Bottles Are Better Than Cans. This is a matter of personal taste. Canned beer has is often associated with mass-market. cheap beer and so the myth. It is not so much the receptacle, it is the beer that makes the taste. Many craft brewers have begun to can their beer. Some craft brew fanatics even swear by the distinctive flavor of canned brew. The Huffington Post conducted a blind taste test and found participants preferred the taste of canned beer to bottled three times out of four.

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