May 29, 2017

Chocolate Diamonds

Another way jewelers have found to separate people from their money. Chocolate diamonds are brown diamonds. These are the most common diamonds, and up until the ad campaign, they were almost worthless. However, with a bit of rebranding, they are now being sold for the same price as other diamonds.

For every carat of diamond that is mined, 1,750 tons of rock needs to be mined and discarded.