Dec 1, 2017

Top Online TV

Vizio took home the gold in Brand View’s latest analysis of 4K TV online selling. Brand View analyzed online performances of the top five most-listed 4K TV brands in the following sites: BestBuy.com, Walmart.com, Target.com, Crutchfield.com, and Frys.com.
In calculating the scores, Brand View used the following criteria:

Discoverability
*Can shoppers find the products on the digital shelf?
*Do the products return on the first page of results when searched for by category, or by keywords, such as “4K television” or “4K TV.”

Representation
*Is the brand name present and correct in product descriptions?
*Is key product information, including descriptions, images and videos, accurately listed on retailer websites?

Engagement
*Are shoppers engaging with the brand online?
*How do the product reviews and ratings represent the brand?

Although Vizio took top billing with an overall score of 3.6 stars, it was a tight race, with LG coming in a close second at 3.3. Brand View determines its overall rankings using a proprietary weighted method, not an average

Vizio 3.6
LG 3.3
Samsung 3.0
Sony 2.8
Hisense 2.3
Incidentally Toshiba recently sold its TV and visual solutions business to Hisense.

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