Showing posts with label Bruce Murrie. Show all posts
Showing posts with label Bruce Murrie. Show all posts

Mar 20, 2012

What's in a Name, M&Ms

Forrest Mars, Sr., the founder of the Mars Company, got the idea for the confection in the 1930s during the Spanish Civil War when he saw soldiers eating chocolate pellets with a hard shell of tempered chocolate surrounding the inside, preventing the candies from melting.

Mars received a patent for his own process on March 3, 1941. One M was for Forrest E. Mars Sr., and one for Bruce Murrie, the son of Hershey's Chocolate president William F. R. Murrie. Murrie had 20 percent interest in the product. The arrangement allowed the candies to be made with Hershey chocolate which had control of the rationed chocolate. During the war, the candies were exclusively sold to the military. Mars bought out Murrie after the war, but kept the name. Murrie was also the guy who came up with the Mr. Goodbar (chocolate with peanuts) idea.

You can special order M&Ms with a saying or name on them from its web site. I did this for a birthday present. It is a bit pricey, but much fun, especially for children to see their own name on the little goodies.

Jun 11, 2010

Top Five Candies of 2010

Who says older is not better? Here are four oldies and one new one. All of them are still dominated by Mars and Hershey. Of the top ten candies, five are gum and five are chocolate.

1 M&Ms - Named after its two inventors, Forrest E. Mars Sr. and R. Bruce Murrie, M&Ms originally were packaged in a tube in 1941.
2 Reese's Pieces - H.B. Reese was a former dairy employee of Milton S. Hershey who began selling "penny cups" of peanut butter dipped in Hershey's chocolate in 1923. Hershey bought his company 40 years later.
3 Hershey's - Milton S. Hershey began making his milk-chocolate bar in 1900.
4 Snickers - Snickers has been around since 1930 and was the Mars family's second product. It was named after their favorite horse.
5 - Orbit Gum - Orbit hit the U.S. market in 2001, but the brand goes back in Europe to 1976, when it was introduced as Wrigley's first sugarless gum. Mars took over Wrigley in 2009.