Another fun treat around Easter or anytime of year is Twinkies. Here are some facts that might surprise you.
Twinkies were first thought up by James A. Dewar, Vice President of
Continental Bakeries, which sold the Hostess brand. Dewar was trying
to come up with a way to utilize the machines used to make cream
filled strawberry shortcake when strawberries were out of season and
the machines normally sat idle.
The name Twinkies was also thought up by James Dewar. On the way to
a marketing meeting, he saw a billboard advertising “Twinkle-Toes
Shoes” and came up with the name Twinkies.
Exploding the common belief that Twinkies can last forever, Twinkies
are only good for about 25 days.
According to Hostess, it takes about 45 seconds to explode a Twinkie
in a standard microwave.
Twinkies were originally filled with banana cream, hence the
coloring and shape. During WWII, bananas became scarce, so they
switched to vanilla cream. After the war they didn’t switch back
because people liked the vanilla cream better.
In 2006, Hostess briefly brought back a banana filled Twinkie as
part of a promotion for the release of King Kong on DVD.
During the 1980s, Hostess introduced a strawberry cream filled
Twinkie, but it was not successful.
Among the artificial ingredients in Twinkies is cellulose gum, which
gives Twinkie cream its smooth feel.
Another ingredient in Twinkies is corn dextrin. This gives Twinkies
their sticky crust.
Of the 39 ingredients that make up a Twinkie, only one of them is
strictly a preservative. Some of the other chemicals in Twinkies
have preserving side effects, but their use is primarily as
substitutes for dairy ingredients.
Despite their the 150 calories each, Hostess made more than 500
million per year.
Twinkies are made by baking the Twinkie for 12 minutes; injecting it
with cream; and flipping it over so the round bottom becomes the
top. Hopefully Twinkies will be back on store shelves soon.