Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

Mar 14, 2012

How 7 Companies Chose Their Name

Pepsi is derived from the digestive enzyme pepsin.
Starbucks is named after Starbuck from the book Moby Dick.
Amazon is named after the Amazon, because Bezos wanted a name that began with A and the Amazon is the largest river in the world.
eBay was named because the original name Echo Bay was already taken as a dot com name.
Nike is named for the Greek goddess of victory.
Verizon is named after veritas (truth) and horizon.
Reebock is named after an African Antelope, Rhebok.

Apr 19, 2011

Smart Billboards

Technology can sometimes be too smart. Digital billboards that display different ads depending on who is looking at them came from a movie. Now they are real and might change the game of advertising in a serious way. These billboards are like big targeted ads that we see on the internet when we go to certain sites.

Software combines video analytics with environmental factors and Twitter and Foursquare information to decide the best ad to display at that moment. If a young man is looking at an ad, for instance, the billboard will know to show an aftershave ad instead of a tampon ad. If Twitter or Foursquare data indicate that there’s a sports game going on in the area, it might show a Nike ad instead of a FedEx ad.

Many digital billboards already have web cams that can determine the relative age and gender of people who are looking at them, as well as how long each person stands in front of them or looks directly at them. Advertisers use them to gauge the effectiveness of ads and decide which ads to post in what areas.

The newest technology instantly changes a billboard ad based on the video identification of the person and other environmental information. The software learns what works and improves over time. A store in Boulder ran a test and found target ads resulted in a 60% improvement, as measured by time that people looked at the ads.

You might remember the scene in Minority Report when ads change to target the people who are walking past them. This is almost the same thing. Although these change the ads for you, they do not collect information about you. Of course they could in the future. Might be fun to stand around and watch what billboards think of the people standing in front of them.

Oct 27, 2010

Nike Beginning

In 1972, University of Oregon track-and-field coach Bill Bowerman began experimenting with ways to make a better running shoe. One night on a whim, he poured a urethane mixture into his wife’s waffle iron.

The result was a shoe sole with protruding square segments that offered greater impact absorption. Conveniently, Bowerman’s revelation came precisely when one of his former track stars was trying to launch a fledgling shoe company. His name was Phil Knight. With a simple handshake, the two men formed the most successful sneaker company in history.