Oct 23, 2015

Social Media Explained

Social media is now an essential part of doing business. That does not mean you need to be on every social media platform to get results. Ideally, with one or two focused networks, your message can reach your target audience in no time.
The question is which ones to use and how to maximize your visibility.

If you are clear about your social media goals, it will not be a challenge to determine which channels would work best for your business. Thing to keep in mind when you are deciding - Where are your customers? Before you think of creating your business profile on a site, you need to think: Are my customers here? There is much variation in the demographics of social networks and you need to find out where your customers are so you can reach them effectively.

According to a Pew survey in 2015:

  • Facebook has wide, global usage, but fewer young people are staying active.
  • Instagram is a favorite among teens and young adults.
  • Twitter is home to many information junkies and tech savvy people.
  • LinkedIn has higher income, educated professionals.
  • Pinterest has a user base which is 80% female dominated, most of whom have a higher income background.
  • Google+ is a network with a predominantly older male user base.
  • Vine is also a youth oriented platform.
  • YouTube has an equal number of men and women, but men are more active users with wider preferences.
Instagram — art, food, retail, lifestyle
Twitter — news, gossip, tech updates
LinkedIn — B2B, recruitment agencies
Pinterest — Retail, DIY, culinary skills, art
YouTube — Luxury products, DIY, Home improvement, music,
Google+ — SEO, IT

Sushi vs. Sashimi

Sushi means 'sour rice' and does not always feature fish.
Sashimi means 'raw' - but is not just fish.

Background Sounds

This simple site provides some ambient sounds to soothe your soul as you scramble around the internet. There are also apps for iPhone and Android to take the sound with you. It has birds, rain, waves, fire, thunder, and more. Now you can think pleasant thoughts with pleasant sounds in the background to keep you company as you do your work or surf the net. Alas, there was no bacon sizzle sound. LINK

Scientific Proof Isn't

There is no such thing as scientific proof. Scientific evidence is evidence which serves to either support or counter a scientific theory or hypothesis.


Proof is incompatible with science which, by its nature should be provisional and self-correcting. Karl Popper (generally regarded as one of the greatest philosophers of science in the 20th century) once wrote that "In the empirical sciences, which alone can furnish us with information about the world we live in, proofs do not occur, if we mean by 'proof' an argument which establishes once and for ever the truth of a theory." Only Math has proofs.

Free Friday Smile


Oct 16, 2015

Happy Friday

Happiness cannot be accumulated, but it can be divided.

I always try to share a slice of happiness while enjoying a Happy Friday!

Most Important Crops

The order varies by study, but these are generally agreed to as the top ten crops harvested, not by revenue. Cannabis is the top revenue producing crop and sugar cane is the most popular.


They are, in order, Corn, Wheat, Rice, Potatoes, Cassava, Soybeans, Sweet potatoes, Sorghum, Yams, and Plantains.

National Hospital and Health-System Pharmacy Week

It is celebrated Oct 20-26. Pharmacists are the unsung heroes of the medical system. They keep doctors honest, and patients as well as possible. They are the last stop before a patient ingests something that can do great good or grave harm.

Laser Razor

Here is a new invention that has been a long time coming. It was a kickstarter campaign and garnered US $4 million. The goal was $160,000. If it makes it, a whole industry will change forever, just like it did when Gillette came up with the disposable razor blade. This one is non-disposable and requires a battery to operate.

Kickstarter has suspended funding because it is, “in violation of our rule requiring working prototypes of physical products that are offered as rewards.” Should be fun to watch for the next round. See for yourself at LINK.