Apr 10, 2009

Internet Passes TV in Europe

(From the UK) Europeans will spend more time on the internet than watching television by June 2010, according to research by Microsoft.

The report, "Europe logs on: Internet trends of today and tomorrow", analyzes online behavior across Europe, and for 2010 predicts web consumption will average 14.2 hours per week, while TV program watching will average 11.5 hours per week.

Driving the rise of online media consumption is always-on broadband, with 48.5 per cent of Europeans now having an internet connection. The report says that for watching television programs, "three screens will dominate" - the traditional TV, desktop and laptop PCs, and mobile devices.