Mar 30, 2010

Kellog's Corn Flakes

The company began with the serendipitous discovery of toasted flakes which later were developed into Kellogg’s Corn Flakes. This event set in motion a century of innovation for Kellogg.  In the late 1800s at the Battle Creek Sanatorium, a combination hospital and health spa for the elite and famous.

W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and surprisingly, the grain did not come out in long sheets of dough.  Instead each wheat berry was flattened and came out as a thin flake. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company – changing the form of breakfast forever. One of the items on the "Battle Creek Diet" was lima bean paste on toast, Yuck!