That is the day after Thanksgiving and this year looks like a fun time for discounts. According to Accenture Consulting firm’s findings, 83% of shoppers plan to spend the same or less on holiday gifts compared to 2009. Only 13% of shoppers said they are willing to pay full price for specific gifts this year, while 40% said they will buy all or mostly discounted items. 87% said that they are only interested in purchasing items that are marked down at least 20%, and 25% said they will only purchase items with a discount of 50% or more.
Meanwhile, 41% of shoppers plan to buy at least half their holiday gifts online, and 43% said that they’re most motivated by free shipping offers. 25% believe that there are simply better discounts to be had online than in stores.