Sep 30, 2016

Wordology, ASMR

This is becoming an advertisers dream way to soft sell. YouTube is littered with hundreds of thousands of ASMR videos. Bob Ross, the late painter is, to some, the epitome of ASMR as his soft spoken, almost whispering way of describing brush strokes and the feeling evoked by his art. It is both auditory and visually stimulating in an almost sensuous manner.

Autonomous Sensory Meridian Response is described as a "euphoric experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine, precipitating relaxation." It comes from hearing soft voices and sensual sounds, such as tapping objects with fingernails. Think of it as the opposite of scratching nails on a chalkboard.

Too much ASMR can have the opposite effect for me, but a bit is a welcome change from the in-your-face 'buy me in the next ten minutes or else'.

I do not usually like ads, but here is one with George Hamilton doing a soft spoken, almost whisper as Colonel Sanders for KFC. The ad is pure ASMR and uses pocket squares as the tag, with him eating chicken tossed in between. Two minutes and interesting to watch. LINK  You might also like to see the queen of ASMR and her GentleWhispering chanel. LINK

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