Sep 30, 2011

What You Look Like on Facebook

Many people innocently spend way too much time on Facebook and tell way too much about their personal lives. Now researchers have found a way to determine your personality by your Facebook friends and the things you like. It might be time to think about what you say electronically before your fingers hit the keyboard.

Researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create a sophisticated new marketing tool.

Barack Obama, Adam Sandler, and Family Guy all attract the same type of personality on Facebook, according to a newly-launched website, , which has been designed by two researchers at the University of Cambridge.

Sarah Palin appeals to a rather different personality type. Her followers are likely to be more traditional in mindset, disciplined, dutiful, and older than the average Obama fan. Unsurprisingly, her typical Facebook followers are not hockey-mums, but men. Long before the internet or Facebook, my mother told me to be careful about the people I hung around with. How prescient she was.