It was originally called rumbullion. Richard Ligon in 1651 said,
“Rumbullion alias Kill-Devill . . . is made of suggar cane
distilled, a hott, hellish and terrible liquor . . . will
overpower the senses with a single whiff.”
The
world rumbullion formerly existed as either Royal Navy jargon for
“an uproar” or Creole slang for “stem stew” It was shortened to
rum years later, but its reviews did not get any better. In 1654 a
General Court Order was issued in Connecticut to seize and destroy
“whatsoever Barbados liquors, commonly called rum, Kill Devill, or
the like.” Demon rum was first coined by Timothy Arthur in his
1854 temperance play “Ten Nights in a Barroom,” and it wasn't long
before the phrase came to describe all forms of evil alcohol.
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