Steve Jobs came back from working on
a commune-type All-One Farm in Oregon and announced to his partners
that he had a name for their company, Apple Computer.
Jef Raskin, an Apple employee who first started the project, picked
"Macintosh" because the McIntosh was his favorite apple. The
spelling was changed to avoid copyright infringement. Steve Jobs
said the product was "insanely great".
The slogan, Think Different, was dreamed up by an art director,
Craig Tanimoto.
TBWA ad agency came up with the 'i' prefix to infer internet. It
also connoted individual, imaginative, and more.
App Store was pure Jobs and meant both applications and a
contraction of Apple.
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