Sep 25, 2015

What's in a Name, Starbucks

Seems appropriate when talking about coffee to add this tidbit from Starbucks. “The name, inspired by Moby Dick evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Our mission to inspire and nurture the human spirit.”

During 1971, when Starbucks was first coming to be, it was searching for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots. The owners read old marine books. They found a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. The logo was designed around her, and their long relationship with the Siren began. Lofty goals, a mermaid, and coffee are all good ways to start a Friday.

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