"Scientifically proven" labels on toothpaste containers are not entirely accurate. According to the American Dental Association, whitening toothpastes may be able to do something on the surface level. To get to the deep-down stains, you need more extreme treatments like bleaching. Several whitening toothpastes are available over the counter and have received the ADA Seal of Acceptance.
The ADA recommends that if you choose to use a bleaching product, you should only do so after consultation with a dentist. This is especially important for patients with many fillings, crowns, and extremely dark stains.
Since December 31, 2007, professionally (such as dentist) applied bleaching products are no longer eligible for the American Dental Association Seal of Acceptance.
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