Sep 17, 2009

Men and Memory

In another stupid research study, research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they have little left for other tasks.

Women, however, were not affected by chatting to a handsome man. This may be simply because men are programmed by evolution to think more about mating opportunities.

Radboud University in The Netherlands recruited 40 male heterosexual students. Each one performed a standard memory test where they had to observe a stream of letters and say, as fast as possible, if each one was the same as the one before last.

The volunteers then spent seven minutes chatting to male or female members of the research team before repeating the test. The results showed men were slower and less accurate after trying to impress the women. The more they liked them, the worse their score.

In a report on their findings the researchers said, "We conclude men's cognitive functioning may temporarily decline after an interaction with an attractive woman."

Psychologist Dr George Fieldman, a member of the British Psychological Society, said the findings reflect the fact that men are programmed to think about ways to pass on their genes. If we look at the two studies together, we must conclude that if a smart man talks to a beautiful woman, he becomes dumb and his sperm get slow. This would negate both and prove how stupid they both are.

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