Seventy percent of food manufacturers’ marketing budgets goes to trade promotion fees, which is money paid to supermarkets to obtain better product placement and promotion. The other thirty percent is for advertising and product packaging.
Brand awareness only goes so far and
packaging, a fine art, is used to entice us to buy, but
ultimately we are swayed by what is in front of us.
Beauty really is in the eye of the beholder and we buy what we
see first in the store.