Smoking Simpsons

A crusty Australian public health specialist Guy Eslick examined instances of smoking in the cartoon show The Simpsons.

He watched 400 episodes and found that smoking was depicted 795 times over the 18-season period, featuring in a negative context 35 percent of the time, neutral 63 percent and positive 2 percent. He determined that the show may promote smoking with its frequent depictions of references to cigarettes.

He concluded that while smoking may be responsible for Krusty the Clown's heart condition and sisters Patty and Selma's raspy voices, the show may actually promote tobacco use by showing it so often. I would like to know who the heck pays these people to watch hundreds of hours of cartoons and come up with these crusty conclusions.