The ad says it is zero calorie, zero fat, vegetarian and kosher seasoning that makes everything taste like bacon. There are even more flavors than shown, including Applewood, Jalapeno, Mesquite, Cheddar and Maple. Alas, I read the ingredient list and there is nothing close to bacon in the list. They also have bacon flavored sunflower seeds and bacon flavored lip balm for those dry winter days. Nice try guys, but I want real bacon.
The web site is http://www.baconsalt.com