What's in a Name, Movie Trailers

The first movie trailers occurred at the end of the films. They were called “trailers” because the advertisements would be spliced directly on the end of the reels, so that the movie advertisement’s film trailed the actual film.

The first known movie trailer to appear in a theater was in November of 1913. It was made by Nils Granlund, advertising manager of Marcus Loew theaters in the United States. The trailer was for the musical The Pleasure Seekers, which was shortly to open on Broadway. In this trailer, he included short clips of rehearsals of the musical. This idea caught on and trailers began appearing routinely after films. This was particularly the case with cartoon shorts and serials that would often end in climactic situations where you needed to watch the next episode in the serial or cartoon to see what would happen. Thus, these trailers, in particular those that advertised the next episode, made a lot more sense at the end of the serial than at the beginning.

Movie studios realized that full film advertisements would be more effective if they showed up before the movie, instead of after, and by the end of the 1930s the switch had been made. Despite the industry’s sincerest attempts over the last 60 or 70 years to get the name changed from “trailers” to some form of “previews”, among industry professionals and English speaking audiences “trailer” is still the generally used term. Recently the general public has begun to use 'previews'.

Of the ten billion videos watched online, movie trailers rank third, after news and user created videos.