Danish carpenter Ole Kirk
Christiansen, the founder of Lego, asked his staff to come up with a
name for his growing toy company. The two names that ended up being
finalists were 'Legio' and 'Lego'. The first was a reference to a
legion as in a Legion of toys. The second was made from a
contraction of 'leg godt', which is a Danish phrase meaning 'play
well'. Lego is also a Latin word meaning 'to gather or collect'.
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