What's in a Name, Lego

Danish carpenter Ole Kirk Christiansen, the founder of Lego, asked his staff to come up with a name for his growing toy company. The two names that ended up being finalists were 'Legio' and 'Lego'. The first was a reference to a legion as in a Legion of toys. The second was made from a contraction of 'leg godt', which is a Danish phrase meaning 'play well'. Lego is also a Latin word meaning 'to gather or collect'.