We typically have been buying light bulbs based on how much energy they consume (Watts), regardless of light emitted (Lumens). All that began to change with the advent of different types of light bulbs, such as CFL, halogen, LED, etc., since they consume different amounts of energy to produce the same amount of light.
Lumens measure how much light you are getting from a bulb, regardless of type and regardless of energy consumed. This equalizes all bulbs and types for comparison. More lumens means brighter light.
Another measurement that is not well understood is Kelvin. It is a scale of measurement for the color a light produces. The higher the Kelvin (K) number, the cooler the light appears. Most bulbs will be in the 2,500K to 6,500K range, with 2,500 being the warmest and 6,500 the coolest. Kelvin is usually ignored except for specific lighting circumstances. The 2,700K to 3,000K range is warm and inviting, 3,500K casts a neutral light, 4,100K casts a cool and bright light, 5,500K to 6,500K range is closest to daylight.
To compare brightness of typical old style bulbs, here are a few examples:
Replace a 100-watt incandescent bulb with a bulb that gives you about 1600 lumens,
Replace a 75W bulb with a bulb that gives you about 1100 lumens,
Replace a 60W bulb with a bulb that gives you about 800 lumens,
Replace a 40W bulb with a bulb that gives you about 450 lumens.
Sixty watt bulbs used to be the standard as they offered the best compromise of minimum required light and cheaper cost. Now that energy cost has been so greatly reduced, 1100 lumen lights are becoming the standard minimum. Brighter lights make it easier to see and make everything look better, especially when trying to sell your house.
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