Nov 23, 2018

Denmark Food Labels

A new label on Danish meat products will encourage consumers to choose more animal-friendly, and likely more expensive products. The label will inform consumers about the living standards of pigs before the animal's meat is used for pork steaks and bacon rashers. The idea is that it would encourage Danes to reward farmers that made an extra effort for pig welfare. Three-star pigs will have spent a stipulated minimum amount of time outside and have slept on straw. The label will give up to three stars depending on a number of conditions relating to the welfare of pigs. 
New labeling on other food packaging will enable consumers in Denmark to see the effect of their shopping on the environment. The Minister for the Environment wants to give consumers the means to assess in supermarkets the environmental impact of products. “My impression is that there is a demand for knowledge about how individual consumers can contribute to improving world climate,” the minister said. Based on voluntary climate markings on food packaging, the government will launch a campaign to make it easier for consumers to make climate-friendly choices, according to the plan.

Seems like the Ministry of Environment and Food (Miljø- og Fødevareministeriet) has been eating some of its own happy bacon.