A new label on Danish meat products will
encourage consumers to choose more animal-friendly, and likely
more expensive products. The label will inform consumers about
the living standards of pigs before the animal's meat is used
for pork steaks and bacon rashers. The idea is that it would
encourage Danes to reward farmers that made an extra effort for
pig welfare. Three-star pigs will have spent a stipulated
minimum amount of time outside and have slept on straw. The
label will give up to three stars depending on a number of
conditions relating to the welfare of pigs.
New labeling on other
food packaging will enable consumers in Denmark to see the
effect of their shopping on the environment. The Minister for
the Environment wants to give consumers the means to assess in
supermarkets the environmental impact of products. “My
impression is that there is a demand for knowledge about how
individual consumers can contribute to improving world climate,”
the minister said. Based on voluntary climate markings on food
packaging, the government will launch a campaign to make it
easier for consumers to make climate-friendly choices, according
to the plan.
Seems like the Ministry of Environment
and Food (Miljø- og Fødevareministeriet) has been eating
some of its own happy bacon.
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