Apr 19, 2019

Wordology, Chyron

The pronunciation is Keeron. It is a caption superimposed over usually the lower part of a video image (as during a news broadcast) or any predominantly text-based video graphic as used mainly by television news broadcasts that typically resides in the lower third.

Although it is often used generically, it actually comes from the name of the company whose software allows television producers to add those crawling words, phrases, and images to their broadcasts.

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