Jul 2, 2010

Heinz 57

H. J. Heinz wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57 was chosen because the numbers "5" and "7" held special significance to Heinz. The number "5" was Henry John Heinz's lucky number and the number "7" was his wife's lucky number. The company now has more than 6,000 products. Prepared horseradish was their first product.