Mar 4, 2011

What's in a Name

Despite popular belief, the way that the buttons look a bit like the seeds of a berry has nothing to do with the name Blackberry device. The name was purely a marketing decision.

RIM wanted a name that would be distinctive, memorable, fun, and that would work well internationally and appeal to a wide range of customers. RIM decided to go with a connotative word for the brand name rather than a descriptive or invented word.