Dec 4, 2015

Salty Fact

Morton Salt is the US leader in salt sales. Initially, salt was sold in bags, then boxes. There was a problem with the salt clumping, because of moisture. Morton discovered that adding magnesium carbonate to absorb moisture solved that problem, but, salt tended to get stuck in the corner of boxes, so the company came up with a round container. It costs more and that cost gets passed on to the consumer. All other salt companies have copied the round shape to sell salt. Morton sells salt in bulk, in other kinds of containers to institutions.

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