Jan 25, 2019

McDonald's Embraces More Bacon

McDonald's is launching Cheesy Bacon Fries next week on Jan. 30, 2019 along with the Big Mac Bacon burger and Quarter Pounder Bacon burger, the company said.

The fast-food chain explained in its official announcement, "'That’s too much bacon,' said no one ever."

McDonald’s is also hosting a nationwide one-time bacon bash and free bacon giveaway from 4 to 5 p.m. Tuesday January 29 at participating locations nationwide to celebrate bacon menu items arrival the following day. During "Bacon Hour," customers can get a free side of thick-cut, Applewood smoked bacon with any purchase, be it a filet-o-fish, hot fudge sundae, or apple pie.
“When we said there’s no such thing as too much bacon, we weren’t kidding,” said McDonald’s manager of culinary innovation Michael Haracz. "January 29, we’ll be upping the bacon ante — the bac-ante, if you will — and celebrating this glorious food favorite like never before."

Incidentally, doing market research, the brand found that the word “bacon” was mentioned across Twitter, Instagram, YouTube, Pinterest and other forums an average of 17,000 times a day (or 740 times an hour) by users in the US between January 1, 2018, and January 7, 2019.

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