Jan 25, 2019

Streaming Outpaces Cable TV

Streaming video services already outpace pay TV in US homes with broadband (about 80 percent of all US homes. More than three-fourths of those homes (76.4 percent) use a streaming service like Netflix, Amazon Prime, or Hulu, etc., according to research from The Diffusion Group.

Slightly fewer broadband homes, 74 percent, have a traditional pay TV service from a cable, satellite, or fiber provider. Another 8 percent use a net-distributed service, such as DirecTV Now or Sling TV. The Diffusion Group found in its survey of 2,000 US adults with broadband service, "Despite subscriber growth for virtual pay TV services, they will not be enough to overcome declines in legacy services," said Michael Greeson, Diffusion Group's president and co-founder. "We see the entire pay TV sector slowly declining in the next five years."

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