Streaming video services already outpace pay TV
in US homes with broadband (about 80 percent of all US homes.
More than three-fourths of those homes (76.4 percent) use a
streaming service like Netflix, Amazon Prime, or Hulu, etc.,
according to research from The Diffusion Group.
Slightly fewer
broadband homes, 74 percent, have a traditional pay TV service
from a cable, satellite, or fiber provider. Another 8 percent
use a net-distributed service, such as DirecTV Now or Sling TV.
The Diffusion Group found in its survey of 2,000 US adults with
broadband service, "Despite subscriber growth for virtual pay TV
services, they will not be enough to overcome declines in legacy
services," said Michael Greeson, Diffusion Group's president and
co-founder. "We see the entire pay TV sector slowly declining in
the next five years."
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