May 3, 2019

Favorite Color Study

One of the most calming colors to be surrounded by, according to a global survey from paper merchant G F Smith and psychologists at the University of Sussex, UK is navy blue, closely followed by teal-like turquoise, and soft pastel pink.
The World's Favorite Color Project involved 26,596 participants from over 100 different countries to get some insights into the world's most beloved color. To do this, they asked people to list attributes and emotions that they associate with certain colors in the hopes of also finding out what different hues mean to different people, and what may influence this.
“First, the more saturated the color is, the more it is associated with excitement and stimulation. Second, the lighter the color, the more it is associated with calmness and relaxation."

Many studies have found that blue and green are also associated with calmness and relaxation. The findings also showed that orange is most often associated with happiness, while pink is viewed as the sexiest, and the colors people around the world most associated with luxury are white, purple, and orange.

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