What's in a Name, Birdseye

The namesake of Birds Eye Frozen Foods was the company’s founder, Clarence Birdseye, who introduced the concept of flash freezing to the world. He developed his technique after seeing food freezing in action in the Arctic, and noting how much better frozen fish tasted if it had been frozen immediately after been caught. He helped pioneer flash freezing as a frozen food standard and helped develop in-store freezer cases and refrigerated boxcars that allowed his frozen foods to travel in comfort.


Birdseye’s food was the first frozen food sold commercially in the United States. On March 6, 1930, Birds Eye frozen foods were put on sale at Davidson’s Market in Springfield, Massachusetts, the first product of its kind.