The namesake of
Birds Eye Frozen Foods was the company’s founder, Clarence
Birdseye, who introduced the concept of flash freezing to the
world. He developed his technique after seeing food freezing in
action in the Arctic, and noting how much better frozen fish
tasted if it had been frozen immediately after been caught. He
helped pioneer flash freezing as a frozen food standard and helped
develop in-store freezer cases and refrigerated boxcars that
allowed his frozen foods to travel in comfort.
Birdseye’s food was the first frozen food sold commercially in
the United States. On March 6, 1930, Birds Eye frozen foods were
put on sale at Davidson’s Market in Springfield, Massachusetts,
the first product of its kind.