There are three colors preceding each movie
trailer, red, yellow, and green. These colors show up as the
background for movie rating cards. The rating for the film
itself shows up in text, but the rating for the preview shows
up in text and indicated by the background color of the rating
card splash screen. The specific regulations surrounding what
can be shown in the preview for each of these rating cards are
set by the Motion Picture Association of America (MPAA),
though the rules are not publicly made available.
The most common is the green rating card. Before April of 2009, a green background meant that the preview was approved for all audiences. Since April of 2009, the MPAA now states that the green card is for “appropriate audiences”. This basically means it is appropriate for audiences in theaters, taking into account what movie the audience is about to watch.
A yellow rating card indicates the preview is for age-appropriate internet viewers and is used on internet trailers only.
The most common is the green rating card. Before April of 2009, a green background meant that the preview was approved for all audiences. Since April of 2009, the MPAA now states that the green card is for “appropriate audiences”. This basically means it is appropriate for audiences in theaters, taking into account what movie the audience is about to watch.
A yellow rating card indicates the preview is for age-appropriate internet viewers and is used on internet trailers only.
The red rating card
indicates that content in the preview is only appropriate for
mature audiences. These previews can only be shown in theaters
where the movie about to be watched is R-rated, NC-17-rated,
or unrated.
Theatrical trailers
must be less than two minutes and 30 seconds, as mandated by
the Motion Picture Association of America. The MPAA gives
each movie studio one exception to this a year where they are
allowed to show a trailer that is longer than 2 minutes and 30
seconds.
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