Oct 26, 2019

Wordology, Mukbang

South Korea video trend is known as “mukbang,” and it has spread to the US and around the globe on YouTube, Facebook, and Instagram.

Japanese mukbang entertainer Yuka Kinoshita has 5.34 million subscribers on YouTube. She is shown in different videos eating various foods, such as one hundred Chicken McNuggets, 62 hamburgers, 3 large pizzas, 10 pounds of cereal, 6.6 pounds of noodles. She is thin, 5' 2" tall, and weighs 95 pounds.

The trend has grown into a worldwide sensation and often involves massive consumption of foods in nauseating quantities. Hosts will often prepare or buy a meal, sit down and eat it as part of a live stream, watched by hundreds of thousands of fans. Many times, the whole purpose is to see the mukbang host take in multiple servings.

The trend is social and interactive. According to some, watching a person eat while possibly having a meal at the same time and perhaps the same meal that they are watching a mukbang entertainer consume on the screen fills certain longings in a modern society with less personal interaction. Social media gets scarier every day.

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