Showing posts with label Coffee Break. Show all posts
Showing posts with label Coffee Break. Show all posts

Mar 19, 2013

Origin of the Coffee Break

Pan American Coffee Bureau's 1952 advertising campaign for making this widely acceptable.

According to Mark Pendergrast's book, Uncommon Grounds: the History of Coffee and How It Transformed Our World, PACB's $2 million dollar annual advertising budget created this daily routine:
The bureau launched a radio, newspaper and magazine campaign with the theme, 'Give Yourself a Coffee-Break--And Get What Coffee Gives to You.'  The bureau gave a name and official sanction to a practice that had begun during the war in defense plants, when time off for coffee gave workers a needed moment of relaxation along with a caffeine jolt. 

'Within a very short space,' Charles Lindsay, the manager of the bureau, wrote in late 1952, 'the coffee-break had been so thoroughly publicized that the phrase had become a part of our language."

After the campaign, 80% of polled firms introduced coffee breaks.