The US has 1,775 total television stations and about 5,200
cable systems run by 660 operators, reaching 90% of the entire
population.
During 2017, 61% of
young adults in the US mostly used online streaming to watch TV.
During 2018, there were
33 million people in the US who had canceled their pay-TV
subscription. 12% of U.S. homes with broadband cut the cord in
2018, showing a 32.8% increase from 2017. In December 2018, 60%
of American adults had someone in their household with a current
Netflix subscription and Comcast accounted for 23.6% of the pay
TV market in the US.
Number of households
cutting the cord jumped another 19.2% and reached 40.2 million
cord cutters in 2019 per eMarketer. 44% of American households
still subscribe to a cable service in 2019.
FOX News was the
leading cable network in the US during March 2019, with 1.392
million total day viewers. MSNBC was second, with 1.029 million,
and Nickelodeon came third, with 788,000.
Web-based TV continues
to grow with 56% of US adults classified as streamers, up from
48% in 2018 and 40% in 2017, according to a new report from
Nielsen.
The percentage of
households that can stream TV programming has grown to 65% in
2019 from 59% in 2918 and 51% in 2017, Nielsen said in its new
Local Watch Report.
Nielsen says that 77% of streamers have access to broadcast
stations and cable networks through traditional distributors and
virtual MVPDs. Multichannel Video Programming Distributor is a
service that provides multiple television channels, like cable
or satellite television service. Linear broadcast stations
(antenna TV) are watched by 82% of streamers.