Laser Razor

Here is a new invention that has been a long time coming. It was a kickstarter campaign and garnered US $4 million. The goal was $160,000. If it makes it, a whole industry will change forever, just like it did when Gillette came up with the disposable razor blade. This one is non-disposable and requires a battery to operate.

Kickstarter has suspended funding because it is, “in violation of our rule requiring working prototypes of physical products that are offered as rewards.” Should be fun to watch for the next round. See for yourself at LINK.

Razor Differences

Men and women use different razors, but there is no difference between men’s and women’s razors. There are differences between brand names. Gillette issued a press release in which it stated that the blades used in its gendered products both use the same 'blade technology'.

Women’s razors are generally more expensive than men’s, but cost to manufacture different shapes are negligible. The razors for women are usually larger to cut more hair. The heads of men’s razors are designed to facilitate more accurate facial grooming with smaller heads around the blades, as well as having the blades more tightly packed. This serves to better cut thicker hair commonly found on men’s faces vs. women’s legs, and to cut hair closer to the skin.

The blades of men’s razors are often put at more of an oblique angle than women’s razors, along with a different contour of handle. The difference in angle and handle shape allows women to see better what they are shaving when looking down at their legs vs. men looking straight into a mirror.

Shaving creams are also identical, except for aroma, because women prefer different fragrances than men.

So, the price for women is much higher, because of perception and because women are more inclined to pay more - for any number of non-tangible reasons. Men see shaving as a chore and women tend to think of it as beauty enhancing. Save some money and use the less expensive alternative razors, creams, and gels, just do not share the same razor.

Gillette and Objectionable Hair

In November 1902, King (his real name) Gillette filed a patent for a safety razor that was a modest improvement on previous models.  It sold for $5, the equivalent of about $100 today. He told his staff that, “The whole success of this business depends on advertising.” Then he proved it.

Many countries do not share the hygiene habits we do in the US. Did you ever think about why we do things differently? Maybe it is not so much custom as it is the power of advertising. After selling millions of razors and blades to men, Gillette developed a new insecurity for women and he called it 'objectionable hair'.

The Journal of American Culture reveals that women shaving, in particular their underarms, was caused by magazine marketing.It says the hair-free underarm revolution was created by a marketing blitz from Gillette called The Great Underarm Campaign.

It began in May 1915, in Harper's Bazaar magazine. The first ad "featured a waist-up photograph of a young woman who appears to be dressed in a slip with a toga-like outfit covering one shoulder. Her arms are arched over her head revealing perfectly clean armpits. The first part of the ad read, 'Summer Dress and Modern Dancing combine to make necessary the removal of objectionable hair.'

Within three months, the once-shocking term "underarm" was being used. A few ads mentioned hygiene as a motive for getting rid of hair, and most appealed strictly to the yearning to be hip.

Gillette changed a nation and has sold billions of razors and blades in the process. This is the same company showed us that one blade was not enough, then two, then three, then four, and now five blades make the perfect shave. Reminds me of two and three ply toilet paper. The Gillette products became so ubiquitous that the name became as synonymous with razor as Kleenex is with tissues.