According to the Levi Strauss, May 20 was the day that Levi
Strauss and Jacob Davis, the innovators behind the sturdy blue
jeans got a patent on the process of adding metal rivets to
men’s denim work pants for the first time in history.
Jeans are named after
the city of Genoa in Italy, a place where cotton corduroy,
called either jean or jeane, was manufactured. Prior to the Levi
Strauss patented trousers, the term "blue jeans" had been long
in use for various garments (including trousers, overalls, and
coats), constructed from blue-colored denim.
Showing posts with label Levi. Show all posts
Showing posts with label Levi. Show all posts
May 17, 2019
Apr 13, 2013
Wordology, Arcuate
The back pocket of Levi jeans has a
double arch design called the Arcuate for which the company holds a
trademark. Arcuate means 'curved like a bow'.
During World War II, the US government ruled that the design served no practical purpose, was only decorative, and due to wartime rations involving cotton, did not allow the company to use extra thread to create the arcuate. To maintain the trademark during those years, the company painted the design on the jeans.
During World War II, the US government ruled that the design served no practical purpose, was only decorative, and due to wartime rations involving cotton, did not allow the company to use extra thread to create the arcuate. To maintain the trademark during those years, the company painted the design on the jeans.
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