Scott Paper Company capitalized on the demand for improved hygiene by essentially 'inventing' the market for toilet paper. Nearly a decade later, a manufacturing error at Scott’s mills revolutionized the company by producing tissue that was too thick to use as toilet paper.
Remembering a story about a schoolteacher who cut up copy paper for her students to use as hand wipes (as opposed to a communal cloth that spread germs), company founder Arthur Scott set his sights on marketing the world’s first disposable paper towel.
By perforating the thick, unusable paper so that it could be dispensed in individual sheets, Scott targeted his sales to railroad stations, hotels, industrial buildings, and schools under the name “Sani-Towels.” By 1931, a paper manufacturer’s mistake had become a successful household item throughout America.