Interesting facts for the beer aficionados in the crowd. St. Pauli is the famous red light district of Hamburg, Germany. In 1977, St. Pauli Girl Beer started to choose a spokesmodel to represent the beer brand and appear on the popular St. Pauli Girl poster.
In 1999, they started using Playboy magazine playmates as the girl (the 2008 St. Pauli Girl is Irina Voronina). Here's the gallery of St. Pauli Girls from 1977 to 2007. There were actually a few that were not blond. Don't worry, it is PG. LINK