Dec 7, 2019


Now that it is closer to becoming reality, some ominous signs for the viewers are beginning to appear. The FCC only requires local NEXTGEN TV (ATSC 3.0) stations to transmit one free channel. Providing high quality, over-the-air (OTA) content free to all to watch is the foundation of local antenna TV.

One choice being tossed about for broadcasters is to individually charge viewers for ‘premium services,’ possibly for 4K or private pay channels. The success of NEXTGEN TV will depend on station creativity, content, viewer response, and sales results.
Seems the touted benefits of NEXTGEN TV may be going more to the producers and not consumers. A few quality local stations with targeted ads, two way communication (so they can capture our watching habits), a way for them to extract pay for selected content, and 4K that may or not be free is looking more and more like the Nigerian Prince may have another offer coming. The good news is that we will still be able hook up the antenna and skip the WiFi connection. Caveat Emptor!

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