Now that it is closer to becoming reality, some ominous signs
for the viewers are beginning to appear. The FCC only requires
local NEXTGEN TV (ATSC 3.0) stations to transmit one free
channel. Providing high quality, over-the-air (OTA) content free
to all to watch is the foundation of local antenna TV.
One choice being tossed
about for broadcasters is to individually charge viewers for
‘premium services,’ possibly for 4K or private pay channels. The
success of NEXTGEN TV will depend on station creativity,
content, viewer response, and sales results.
Seems the touted
benefits of NEXTGEN TV may be going more to the producers and
not consumers. A few quality local stations with targeted ads,
two way communication (so they can capture our watching habits),
a way for them to extract pay for selected content, and 4K that
may or not be free is looking more and more like the Nigerian
Prince may have another offer coming. The good news is that we
will still be able hook up the antenna and skip the WiFi
connection. Caveat Emptor!
Showing posts with label ATSC 3. Show all posts
Showing posts with label ATSC 3. Show all posts
Dec 7, 2019
Oct 11, 2019
New Logo NextGen TV
They came up with a new logo that will be shown on all new TVs and devices that can support the new ATSC 3 antenna TV that is in process of rolling out around the country. You might see the logo (and the new 8K logo) on TVs in stores beginning next year.
The new standard is being tested around the country now, but you will need to get a dongle for your TV to see or wait for the new TVs to come with it built in, as is with ATSC 1 on current TVs. Current antennas and cables will work for both.
The new standard should offer 4K over your current antenna as well as two-way communication, immersive Dolby audio, and more. It will provide local and national emergency alerts, even if the TV is turned off. The only downside is that it is two-way, meaning the TV companies can now check what we are watching and provide more direct ads to us.
Incidentally, broadcasters are required to provide the current service for five more years, so you can ignore NextGen TV for a while.
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The new standard is being tested around the country now, but you will need to get a dongle for your TV to see or wait for the new TVs to come with it built in, as is with ATSC 1 on current TVs. Current antennas and cables will work for both.
The new standard should offer 4K over your current antenna as well as two-way communication, immersive Dolby audio, and more. It will provide local and national emergency alerts, even if the TV is turned off. The only downside is that it is two-way, meaning the TV companies can now check what we are watching and provide more direct ads to us.
Incidentally, broadcasters are required to provide the current service for five more years, so you can ignore NextGen TV for a while.
--------------
Feb 9, 2018
More 4K
Technically the new standard for over the air 4K
is ATSC 3.0. This new broadcast standard is generally called
"Next-Gen Broadcast TV" for simplicity sake.
There are some differences between the current (ATSC 1.0) antenna TV and the new Next-Gen TV. The new standard is internet protocol-based, which means it can carry internet content along with traditional TV broadcasts. The broadcast can also include 4K video and high dynamic range (HDR) content. It also has higher-quality 3D multi-channel sound from content that supports it. All of which are more and better than what is available on normal (expensive) cable TV.
In addition to all those goodies, these new signals will be available on mobile devices as well as TVs.
Next-gen TV will enable enhanced emergency alerts, so consumers will receive more precise, localized warnings during natural disasters or fast-moving weather events.
The move to ATSC 3.0 is voluntary for broadcasters, unlike the Digital TV transition, when they were given a firm deadline for stopping analog broadcasts. Now each company gets to decide when to make the move, or not.
Traditional signals will still be free by law as now, but some additional services could be charged for as the new standard has two way communication built in. This presumes the FCC holds broadcasters to the same public interest obligations with the new broadcasts as they have with the current ones.
Of course, if all this seems to be too good to be true, it likely is. The new standard is not compatible with the current standard. Because all current TVs have ATSC 1.0 tuners, they will not be able to receive the new signals.
TV manufacturers will soon add both old (ATSC1) and new (ATSC3) into new sets. This will likely begin in late 2018 and 2019. LG is now shipping TVs in South Korea with both technologies built in. Someone will pay for this. . .
Also, another round of sticks and boxes for converting will come along, such new versions of Roku, FireTV, AppleTV etc., sticks and boxes.
So, the bottom line is that it will be immensely better to receive everything over the air, but it will likely not be free, and maybe not even cheap. This will be a major disruption for cable companies and change the whole digital landscape and players again.
The good news is that, since it is voluntary and costly to set up, it will be slow. We can enjoy what we have and do not need to dream of sugar plums for a few years. That is except for some techno geeks who just cannot wait to suffer more early adapter slings and arrows from new whiz-bang technology stuff. Oh, is my anticipation showing?
There are some differences between the current (ATSC 1.0) antenna TV and the new Next-Gen TV. The new standard is internet protocol-based, which means it can carry internet content along with traditional TV broadcasts. The broadcast can also include 4K video and high dynamic range (HDR) content. It also has higher-quality 3D multi-channel sound from content that supports it. All of which are more and better than what is available on normal (expensive) cable TV.
In addition to all those goodies, these new signals will be available on mobile devices as well as TVs.
Next-gen TV will enable enhanced emergency alerts, so consumers will receive more precise, localized warnings during natural disasters or fast-moving weather events.
The move to ATSC 3.0 is voluntary for broadcasters, unlike the Digital TV transition, when they were given a firm deadline for stopping analog broadcasts. Now each company gets to decide when to make the move, or not.
Traditional signals will still be free by law as now, but some additional services could be charged for as the new standard has two way communication built in. This presumes the FCC holds broadcasters to the same public interest obligations with the new broadcasts as they have with the current ones.
Of course, if all this seems to be too good to be true, it likely is. The new standard is not compatible with the current standard. Because all current TVs have ATSC 1.0 tuners, they will not be able to receive the new signals.
TV manufacturers will soon add both old (ATSC1) and new (ATSC3) into new sets. This will likely begin in late 2018 and 2019. LG is now shipping TVs in South Korea with both technologies built in. Someone will pay for this. . .
Also, another round of sticks and boxes for converting will come along, such new versions of Roku, FireTV, AppleTV etc., sticks and boxes.
So, the bottom line is that it will be immensely better to receive everything over the air, but it will likely not be free, and maybe not even cheap. This will be a major disruption for cable companies and change the whole digital landscape and players again.
The good news is that, since it is voluntary and costly to set up, it will be slow. We can enjoy what we have and do not need to dream of sugar plums for a few years. That is except for some techno geeks who just cannot wait to suffer more early adapter slings and arrows from new whiz-bang technology stuff. Oh, is my anticipation showing?
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