Now that it is closer to becoming reality, some ominous signs
for the viewers are beginning to appear. The FCC only requires
local NEXTGEN TV (ATSC 3.0) stations to transmit one free
channel. Providing high quality, over-the-air (OTA) content free
to all to watch is the foundation of local antenna TV.
One choice being tossed
about for broadcasters is to individually charge viewers for
‘premium services,’ possibly for 4K or private pay channels. The
success of NEXTGEN TV will depend on station creativity,
content, viewer response, and sales results.
Seems the touted
benefits of NEXTGEN TV may be going more to the producers and
not consumers. A few quality local stations with targeted ads,
two way communication (so they can capture our watching habits),
a way for them to extract pay for selected content, and 4K that
may or not be free is looking more and more like the Nigerian
Prince may have another offer coming. The good news is that we
will still be able hook up the antenna and skip the WiFi
connection. Caveat Emptor!
Showing posts with label NextGen TV. Show all posts
Showing posts with label NextGen TV. Show all posts
Dec 7, 2019
Oct 11, 2019
New Logo NextGen TV
They came up with a new logo that will be shown on all new TVs and devices that can support the new ATSC 3 antenna TV that is in process of rolling out around the country. You might see the logo (and the new 8K logo) on TVs in stores beginning next year.
The new standard is being tested around the country now, but you will need to get a dongle for your TV to see or wait for the new TVs to come with it built in, as is with ATSC 1 on current TVs. Current antennas and cables will work for both.
The new standard should offer 4K over your current antenna as well as two-way communication, immersive Dolby audio, and more. It will provide local and national emergency alerts, even if the TV is turned off. The only downside is that it is two-way, meaning the TV companies can now check what we are watching and provide more direct ads to us.
Incidentally, broadcasters are required to provide the current service for five more years, so you can ignore NextGen TV for a while.
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The new standard is being tested around the country now, but you will need to get a dongle for your TV to see or wait for the new TVs to come with it built in, as is with ATSC 1 on current TVs. Current antennas and cables will work for both.
The new standard should offer 4K over your current antenna as well as two-way communication, immersive Dolby audio, and more. It will provide local and national emergency alerts, even if the TV is turned off. The only downside is that it is two-way, meaning the TV companies can now check what we are watching and provide more direct ads to us.
Incidentally, broadcasters are required to provide the current service for five more years, so you can ignore NextGen TV for a while.
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