It looks almost like a set of dentures and has 400 bristles in a mold of a person's mouth. By biting down on the mouthpiece and grinding on it, the 45-degree angled bristles are supposed to clean your teeth in six seconds.
There are also inter-dental bristles that get between teeth. The Blizzident comes with slits where dental floss can be inserted to clean between teeth and the handle has a container for the dental floss. In the middle there is also a tongue scraper and brush so you clean your tongue at the same time.
The toothbrush is tailored to a person's mouth through either a dental impression or a dental scan performed by a dentist. The 3D scan can be uploaded to Blizzident's site, where it is used to make the toothbrush with a 3D printer. The first Blizzident brush costs $299 and recommended annual replacement brushes sell for $159. The company also offers to refurbish a brush by replacing the bristles for $89. Here is a LINK to the site. Wow, personally tailored low tech and high tech in one package.